Another very popular method of viral marketing via the Internet is through the use of electronic magazines and newsletters. If your newsletter contains information of value, such as tips, hints, news or tutorials, you’ll find that subscribers will forward it on to others.
Most importantly, a newsletter should contain valuable information, not just sales copy – otherwise interest will quickly drop off and you’ll be getting a number of unsubscribes. If you don’t have content available for an electronic magasines and don’t have time to develop articles , there’s a number of resources on the Internet where you can gain industry specific articles which are free for reproduction. The electronic magazine industry has grown at an exponential rate over the last few years year but the overall quality of electronic magazines has declined. This is another good reason for publishing back issues of your newsletter online, so that prospective subscribers can view the quality of the content. Other free viral marketing techniques include ecard plugin services, free software with embedded banners, surveys etc.
When viral marketing is undertaken on the Internet, a message may go “viral” due to people forwarding email messages with links to friends or otherwise encouraging others to visit specific websites or pages on the Internet. Podcasts, stand-alone ebooks and whitepapers are also excellent viral marketing strategies. Ebooks can be very easily created with the right software. Viral Marketing creates a win/win situation for all parties. The user is provided a service or valuable information for free and in turn provides your site with free advertising.
When viral marketing is undertaken on the Internet, a message may go “viral” due to people forwarding email messages with links to friends or otherwise encouraging others to visit specific websites or pages on the Internet.